Bachelor of Science in

Sports Communication & Management

With the growing demand for leaders in sports communication, the need for skilled professionals has never been more crucial. The Bachelor of Science in Sports Communication & Management will help you develop expertise in sports media and management while learning to navigate the industry with integrity. Through a Biblical perspective, students gain the skills to lead, inspire, and promote excellence in a wide range of sporting environments.


On-Campus Start Dates
Fall 2025
Three male Grace students having a conversation in the Aldrich Athletic Center Gym.

Shaping Ministry Leaders for Meaningful Impact

At Grace, you are more than just a student. You are a person with unlimited potential made in the image of a loving God. We understand that your calling and career path will be as unique as you are. At Grace, we will help you align your calling with the skills needed for your future careers so you can confidently impact the world, well beyond your time with us.

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Experience an Education with a biblical foundation
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Develop Godly Friendships that will last a lifetime
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Feel Confident and Prepared for your ministry career
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Learn from instructors who really care

What to Expect

Happy Communications Professor teaching a classroom of students.

Excellence in Leadership, Grounded in Faith

At Grace, our curriculum goes beyond conventional education, weaving biblical principles into every facet of learning. We aim to develop passionate servants of Jesus that emphasize the integration of character transformation, ministry experience, and biblical truth.

2024–25 Tuition Cost

An Affordable Sports Communication & Management Degree

Explore the pathway to an affordable yet exceptional Sports Communication & Management degree. With a range of financial aid options and competitive tuition rates, we’re dedicated to ensuring that every student has the opportunity to excel in the pursuit of their calling without the burden of overwhelming student debt.

$11,250

Tuition Cost per semester

$750

Tuition Cost per Credit Hour

15

Hours per semester

Career Paths

Sports Communication & Management Career Paths

Sports Communication & Management students will be equipped with a versatile skill set that opens doors to a variety of career opportunities. Whether you’re drawn to journalism, event planning, sales, or beyond, the possibilities are vast.

  • Sports Public Relations Specialist
  • Event or Facility Manager
  • Athletic Director
  • Sports Marketing Coordinator
  • Recreation Manager
  • Sports Information Director
  • Social Media Manager for Sports Organizations
  • Fitness Center Manager
  • Sports Program Coordinator in public or private schools
  • Sports Reporter or Broadcaster
Fitness Center Manager

Sports Communication & Management Faculty

Our dedicated faculty members are the heart of our Sports Communication and Management program, embodying qualities of care, mentorship, and a steadfast commitment to Christ-centered education. Each member brings a wealth of professional expertise, ensuring that our students receive top-notch instruction grounded in real-world experience.

Course Descriptions

Sports Communication & Management Courses

Our Sports Communication and Management courses equip you to lead effectively within the sports industry from a biblical foundation. Students will learn to navigate the complexities of sports media, event management, and communication strategies across diverse environments. By the end of the program, students will gain the skills to evaluate sports communication and technology and its impact on the industry and culture.

The Bachelor of Science in Sports Communication & Management (120 credit hours) is comprised of:

  • Arts and Sciences Core (30 credits)
  • Bible and Theology Core (30 credits)*
  • Major (33 credits)
  • Undesignated electives/Journalism or Marketing Concentration/Minor (27 credits total)

* 18 credits for Degree Completion Transfer Students

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Interested in Declaring a Second Major in Christian Studies?

Sports Communication & Management Major
Arts & Sciences Core
Bible & Theology Core
Journalism Concentration
Marketing Concentration
Minors

Sports Communication & Management Major

The Bachelor of Science in Sports Communication & Management degree prepares graduates for leadership and administrative positions within the sporting industry. Athletes or those passionate about sports, activity, and people can be courageous ambassadors for Christ in public or private school sports and commercial or recreational sporting opportunities. By effectively applying communication and sports-management principles, graduates will have the tools to help others reach their God-given potential.

Introduction to Sports Communication and Media

SMG 201

An overview of sports communication practices provides students with insights and principles for promoting sports events and teams, advertising, social media, digital platforms, and community relations.

3

Credit Hours

Introduction to Sports, Recreation and Fitness Management

SMG 210

By examining the practices of sports, recreation and fitness management, students develop the skills of leadership, business, and operation in the context of the sports industry.

3

Credit Hours

Foundations of Communication

COM 210

An overview of the present state of the field of communication that is anchored in a biblical perspective. By paying attention to important communication terminology, historical developments, and key communication scholars and journals, students will recognize how communication can be used to serve others.

3

Credit Hours

Sports Coaching Seminar

SMG 300

By exploring different coaching styles, students will develop a personal coaching philosophy with guiding principles. The course provides an overview of what motivates athletes and the elements needed to promote good conduct and sportsmanship.

3

Credit Hours

Sports Regulation and Governance

SMG 345

By providing a foundational knowledge of sports regulation, governance, and contracts, students will explore sports law, identify legal issues, and be equipped as problem solvers within the sports industry.

3

Credit Hours

Leadership and Group Communication

COM 350

An introduction to the principles of small group communication, Leadership and Group Communication provides a foundation for understanding teams and groups. Activities will allow students to experience the challenge of learning how to improve their group communication skills through participation. Exploring biblical characteristics of leadership and teamwork will provide students with a framework for communicating and effectively leading in a diverse world.

3

Credit Hours

Practicum in Sports Event and Facility Management

SMG 390

Students will learn what it takes to manage sporting events and facilities from conception to implementation. Gaining understanding and insight into planning, budgeting, marketing, and personnel will be part of the course. Students can put what they are learning into practice through participation in working alongside professionals at sporting events or within sports facilities.

3

Credit Hours

Communication Internship II

COM 438

This advanced internship is faculty-supervised and provides a managed experience to gain communication skills and build a professional network. Internships require a minimum of 40 hours of contact time per credit earned. The typical Communication Internship is three credits, a minimum of 120 hours. Students also complete additional coursework in collaboration with their supervising faculty to integrate classroom concepts and theory into professional situations. Prerequisite: COM 338.

1-6

Credit Hours

Coaching and Counseling Seminar

MIN/PSY 457

An integrated approach to counseling and coaching techniques in a variety of contexts. Provides an overview of basic skills, and develops a model for integration of skills with a faith-based approach to helping others. Students will practice skills and techniques within and outside of the classroom context.

3

Credit Hours

Select one (1) of the following:

Intercultural Communication

COM 220

Introduces students to global communication by exploring issues related to intercultural communication practices from a biblical perspective. It examines the important role of social, cultural, and historical context in human interactions.

3

Credit Hours

Interpersonal Communication

COM 250

Focusing on the common barriers that confound relationships, students will explore culture, conflict, gender, and perception of differences. By evaluating personal connections from a Christian perspective, students will identify strategies for improving interpersonal communication effectiveness.

3

Credit Hours

Select one (1) of the following:

Crisis Communication

COM 370

Introduces students to the field of crisis communication. The course will explore through the use of case studies both internal and external as well as reactive and proactive models to crisis communication.

3

Credit Hours

Public Relations

COM 420

An introduction to public relations and its role in American society. Basic principles and theories are reviewed and the communications planning process is examined. Students will explore current issues and trends and analyze the ethical issues from both a legal and biblical perspective. Case studies will be utilized and discussed. In addition, the student will learn public relations writing skills and prepare a public relations plan. The course will serve as a foundation for those interested in a career in public relations as well as provide a helpful overview of the practice for those planning careers in other fields. Prerequisite: COM 220

3

Credit Hours

Arts & Sciences Core

Our Arts and Sciences Core curriculum is designed to cultivate holistic learning outcomes of human understanding, self understanding, and relational understanding. Through a diverse array of courses and interdisciplinary exploration, students delve into a variety of subjects, fostering a deeper appreciation for the world around them while honing essential skills for personal and professional growth.

Life Communication

COM 140

Life Communication prompts students to identify their passion and excitement to use the gift of speech for good. By working through the process of topic selection, research, and speech organization, students will build confidence in serving others with their communication. In Life Communication, students will be encouraged to know their story, challenged to live their story, and empowered to tell their story.

3

Credit Hours

Professional Communication

COM 290

Explores the fundamental concepts, principles, and skills needed for effective communication in a global world. Emphasis will be given to communication concepts, skillful writing, professional interviewing, organized informational presentations, and cultural intelligence in the workplace. Prerequisite: ENG 101, COM 140

3

Credit Hours

History Elective

HST —

Choose any History Elective. See the On-Campus Undergraduate Academic Catalog for details.

3

Credit Hours

Philosophy Elective

PHL —

Choose any Philosophy Elective. See the On-Campus Undergraduate Academic Catalog for details.

3

Credit Hours

Math or Science Elective

MTH or SCI —
Choose any Math or Science Elective. See the On-Campus Undergraduate Academic Catalog for details.

3

Credit Hours

Arts and Science Electives

Choose any two Arts and Science Electives. See the On-Campus Undergraduate Academic Catalog for details.

6

Credit Hours

Select one (1) of the following:

English Composition

ENG 101

The purpose of this course is to engage students in the writing process which includes prewriting, drafting, composing, editing, and revising to equip them for college-level written assignments. Students will learn to evaluate, synthesize, document and integrate scholarly sources into academic writing while adhering to the conventions of English grammar and mechanics. A final research paper is required. Must be completed with a grade of C- or higher.

3

Credit Hours

English Composition with Lab

ENG 101L

The purpose of this course is to engage students in the writing process which includes prewriting, drafting, composing, editing, and revising to equip them for college-level written assignments. Students will learn to evaluate, synthesize, document and integrate scholarly sources into academic writing while adhering to the conventions of English grammar and mechanics. Attendance in the writing lab is required. Must be completed with a grade of C- or higher.

4

Credit Hours

Argumentation and Research

ENG 201

Building on a foundation of English composition, students will experience intensive practice in academic writing and research. Students will learn how to understand and think critically about the ideas and language of others and how to develop and persuasively articulate their thoughts. Prerequisite: ENG 101 or Advanced English Placement.

3

Credit Hours

Select one (1) of the following:

Introduction to Literature

ENG 223

With a focus on genres of literature, students will be introduced to the discipline and will develop critical thinking, reading, and writing skills through careful analysis of short stories, poems, and dramas.

3

Credit Hours

Studies in Literature

ENG 225

As an introduction to the discipline and study of literature, students will thoroughly read and analyze novel-length texts to develop critical thinking, reading, and writing skills through the lens of a Christian worldview. Course focus and readings subject to change with each course offering.

3

Credit Hours

Select one (1) of the following:

Introduction to Psychology

PSY 201

A general survey of the discipline of psychology including the principles, methods, vocabulary, and major theories in the study of human behavior. Consideration will be given to selected application of psychology for life and ministry.

3

Credit Hours

Introduction to Cultural Diversity

SOC 243

An exploration of cultural diversity and multiculturalism from a Christian faith perspective. This course provides a process to understand and practice cultural diversity competence. It is designed to initiate and provide ongoing preparation for effective interaction with everyone in our culturally diverse world. Growth in these skills equips individuals with the social graces needed to form bonds of mutual trust that will bridge the differences that ordinarily divides people.

3

Credit Hours

Principles of Sociology

SOC 251

A study of contemporary Western society with emphasis on culture, socialization, group life, social institutions, social processes and social change.

3

Credit Hours