July 1, 2019
This course examines how individuals and groups use media, with an emphasis on social media, to accomplish social change. Students will explore communication theory and how it applies to the historical and current use of media to inspire followers, engage participants, and construct persuasive media campaigns that affect policy change. As part of the course, students will have the opportunity to design a social media campaign that raises awareness for a social justice issue. Prerequisite: COM 131