Bachelor of Science in
Sports Communication & Management
With the growing demand for leaders in sports communication, the need for skilled professionals has never been more crucial. The Bachelor of Science in Sports Communication & Management will help you develop expertise in sports media and management while learning to navigate the industry with integrity. Through a Biblical perspective, students gain the skills to lead, inspire, and promote excellence in a wide range of sporting environments.
On-Campus Start Dates
Shaping Communication Leaders for Meaningful Impact
At Grace, you are more than just a student. You are a person with unlimited potential made in the image of a loving God. We understand that your calling and career path will be as unique as you are. At Grace, we will help you align your calling with the skills needed for your future careers so you can confidently impact the world, well beyond your time with us.
Experience an Education with a biblical foundation
Develop Godly Friendships that will last a lifetime
Feel Confident and Prepared for your ministry career
Learn from instructors who really care
Overview
Excellence in Leadership, Grounded in Faith
At Grace, our curriculum goes beyond conventional education, weaving biblical principles into every facet of learning. We aim to develop passionate servants of Jesus that emphasize the integration of character transformation, ministry experience, and biblical truth.
Tuition Cost
An Affordable Sports Communication & Management Degree
Explore the pathway to an affordable yet exceptional Sports Communication & Management degree. With a range of financial aid options and competitive tuition rates, we’re dedicated to ensuring that every student has the opportunity to excel in the pursuit of their calling without the burden of overwhelming student debt.
$9,750
2025-26 New Student Block Tuition Cost per semester
$10,150
2026-27 New Student Block Tuition Cost per semester
12-15
Hours per semester
Career Paths
Sports Communication & Management Career Paths
Sports Communication & Management students will be equipped with a versatile skill set that opens doors to a variety of career opportunities. Whether you’re drawn to journalism, event planning, sales, or beyond, the possibilities are vast.
- Sports Public Relations Specialist
- Event or Facility Manager
- Athletic Director
- Sports Marketing Coordinator
- Recreation Manager
- Sports Information Director
- Social Media Manager for Sports Organizations
- Fitness Center Manager
- Sports Program Coordinator in public or private schools
- Sports Reporter or Broadcaster
Sports Communication & Management Faculty
Our dedicated faculty members are the heart of our Sports Communication and Management program, embodying qualities of care, mentorship, and a steadfast commitment to Christ-centered education. Each member brings a wealth of professional expertise, ensuring that our students receive top-notch instruction grounded in real-world experience.
Emily Saltarelli, M.A.
Assistant Professor of Communication & English
Cory Jamieson
Athletic Director
Colton Wolfe
Assistant Athletic Director & Sports Information Director & Head Coach - Baseball
Course Descriptions
Sports Communication & Management Courses
Our Sports Communication and Management courses equip you to lead effectively within the sports industry from a biblical foundation. Students will learn to navigate the complexities of sports media, event management, and communication strategies across diverse environments. By the end of the program, students will gain the skills to evaluate sports communication and technology and its impact on the industry and culture.
The Bachelor of Science in Sports Communication & Management (120 credit hours) is comprised of:
- Arts and Sciences Core (30 credits)
- Bible and Theology Core (30 credits)*
- Major (33 credits)
- Undesignated electives/Journalism or Marketing Concentration/Minor (27 credits total)
* 18 credits for Degree Completion Transfer Students
Interested in Declaring a Second Major in Christian Studies?
Sports Communication & Management Major
The Bachelor of Science in Sports Communication & Management degree prepares graduates for leadership and administrative positions within the sporting industry. Athletes or those passionate about sports, activity, and people can be courageous ambassadors for Christ in public or private school sports and commercial or recreational sporting opportunities. By effectively applying communication and sports-management principles, graduates will have the tools to help others reach their God-given potential.
Introduction to Sports Communication and Media
SMG 201An overview of sports communication practices provides students with insights and principles for promoting sports events and teams, advertising, social media, digital platforms, and community relations. |
3Credit Hours |
Introduction to Sports, Recreation and Fitness Management
SMG 210By examining the practices of sports, recreation and fitness management, students develop the skills of leadership, business, and operation in the context of the sports industry. |
3Credit Hours |
Foundations of Communication
COM 210An overview of the present state of the field of communication that is anchored in a biblical perspective. By paying attention to important communication terminology, historical developments, and key communication scholars and journals, students will recognize how communication can be used to serve others. |
3Credit Hours |
Sports Coaching Seminar
SMG 300By exploring different coaching styles, students will develop a personal coaching philosophy with guiding principles. The course provides an overview of what motivates athletes and the elements needed to promote good conduct and sportsmanship. |
3Credit Hours |
Sports Regulation and Governance
SMG 345By providing a foundational knowledge of sports regulation, governance and contracts, students will explore sports law, identify legal issues and be equipped as problem solvers within the sports industry. |
3Credit Hours |
Leadership and Group Communication
COM 350An introduction to the principles of small group communication, Leadership and Group Communication provides a foundation for understanding teams and groups. Activities will allow students to experience the challenge of learning how to improve their group communication skills through participation. Exploring biblical characteristics of leadership and teamwork will provide students with a framework for communicating and effectively leading in a diverse world. |
3Credit Hours |
Practicum in Sports Event and Facility Management
SMG 390Students will learn what it takes to manage sporting events and facilities from conception to implementation. Gaining understanding and insight into planning, budgeting, marketing, and personnel will be part of the course. Students will put what they are learning into practice through participation in working alongside professionals at sporting events or within sports facilities. |
3Credit Hours |
Communication Internship II
COM 438This advanced internship is faculty-supervised and provides a managed experience to gain communication skills and build a professional network. Internships require a minimum of 40 hours of contact time per credit earned. The typical Communication Internship is three credits, a minimum of 120 hours. Students also complete additional coursework in collaboration with their supervising faculty to integrate classroom concepts and theory into professional situations. Prerequisite: COM 338. |
1-6Credit Hours |
Coaching and Counseling Seminar
MIN/PSY 457An integrated approach to counseling and coaching techniques in a variety of contexts. Provides an overview of basic skills, and develops a model for integration of skills with a faith-based approach to helping others. Students will practice skills and techniques within and outside of the classroom context. |
3Credit Hours |
Select one (1) of the following:
Intercultural Communication
COM 220Introduces students to global communication by exploring issues related to intercultural communication practices from a biblical perspective. It examines the important role of social, cultural, and historical context in human interactions. |
3Credit Hours |
Interpersonal Communication
COM 250Focusing on the common barriers that confound relationships, students will explore culture, conflict, gender, and perception of differences. By evaluating personal connections from a Christian perspective, students will identify strategies for improving interpersonal communication effectiveness. |
3Credit Hours |
Select one (1) of the following:
Crisis Communication
COM 370Introduces students to the field of crisis communication. The course will explore through the use of case studies both internal and external as well as reactive and proactive models to crisis communication. |
3Credit Hours |
Public Relations
COM 420An introduction to public relations and its role in American society. Basic principles and theories are reviewed and the communications planning process is examined. Students will explore current issues and trends and analyze the ethical issues from both a legal and biblical perspective. Case studies will be utilized and discussed. In addition, the student will learn public relations writing skills and prepare a public relations plan. The course will serve as a foundation for those interested in a career in public relations as well as provide a helpful overview of the practice for those planning careers in other fields. Prerequisite: COM 220 |
3Credit Hours |
Arts & Sciences Core
Our Arts and Sciences Core curriculum is designed to cultivate holistic learning outcomes of human understanding, self understanding, and relational understanding. Through a diverse array of courses and interdisciplinary exploration, students delve into a variety of subjects, fostering a deeper appreciation for the world around them while honing essential skills for personal and professional growth.
Life Communication
COM 140Life Communication prompts students to identify their passion and excitement to use the gift of speech for good. By working through the process of topic selection, research, and speech organization, students will build confidence in serving others with their communication. In Life Communication, students will be encouraged to know their story, challenged to live their story, and empowered to tell their story. |
3Credit Hours |
Professional Communication
COM 290Explores the fundamental concepts, principles, and skills needed for effective communication in a global world. Emphasis will be given to communication concepts, skillful writing, professional interviewing, organized informational presentations, and cultural intelligence in the workplace. Prerequisite: ENG 101, COM 140 |
3Credit Hours |
History Elective
HST —Choose any History Elective. See the On-Campus Undergraduate Academic Catalog for details. |
3Credit Hours |
Philosophy Elective
PHL —Choose any Philosophy Elective. See the On-Campus Undergraduate Academic Catalog for details. |
3Credit Hours |
Math or Science Elective
MTH or SCI —Choose any Math or Science Elective. See the On-Campus Undergraduate Academic Catalog for details.
|
3Credit Hours |
Arts and Science Electives
—Choose any two Arts and Science Electives. See the On-Campus Undergraduate Academic Catalog for details.
|
6Credit Hours |
Select one (1) of the following:
English Composition
ENG 101The purpose of this course is to engage students in the writing process which includes prewriting, drafting, composing, editing, and revising to equip them for college-level written assignments. Students will learn to evaluate, synthesize, document and integrate scholarly sources into academic writing while adhering to the conventions of English grammar and mechanics. A final research paper is required. Must be completed with a grade of C- or higher. |
3Credit Hours |
English Composition with Lab
ENG 101LThe purpose of this course is to engage students in the writing process which includes prewriting, drafting, composing, editing, and revising to equip them for college-level written assignments. Students will learn to evaluate, synthesize, document and integrate scholarly sources into academic writing while adhering to the conventions of English grammar and mechanics. Attendance in the writing lab is required. Must be completed with a grade of C- or higher. |
4Credit Hours |
Argumentation and Research
ENG 201Building on a foundation of English composition, students will experience intensive practice in academic writing and research. Students will learn how to understand and think critically about the ideas and language of others and how to develop and persuasively articulate their thoughts. Prerequisite: ENG 101 or Advanced English Placement. |
3Credit Hours |
Select one (1) of the following:
Introduction to Literature
ENG 223With a focus on genres of literature, students will be introduced to the discipline and will develop critical thinking, reading, and writing skills through careful analysis of short stories, poems, and dramas. |
3Credit Hours |
Studies in Literature
ENG 225As an introduction to the discipline and study of literature, students will thoroughly read and analyze novel-length texts to develop critical thinking, reading, and writing skills through the lens of a Christian worldview. Course focus and readings subject to change with each course offering. |
3Credit Hours |
Select one (1) of the following:
Introduction to Psychology
PSY 201A general survey of the discipline of psychology including the principles, methods, vocabulary, and major theories in the study of human behavior. Consideration will be given to selected application of psychology for life and ministry. |
3Credit Hours |
Introduction to Cultural Diversity
SOC 243An exploration of cultural diversity and multiculturalism from a Christian faith perspective. This course provides a process to understand and practice cultural diversity competence. It is designed to initiate and provide ongoing preparation for effective interaction with everyone in our culturally diverse world. Growth in these skills equips individuals with the social graces needed to form bonds of mutual trust that will bridge the differences that ordinarily divides people. |
3Credit Hours |
Principles of Sociology
SOC 251A study of contemporary Western society with emphasis on culture, socialization, group life, social institutions, social processes and social change. |
3Credit Hours |
Bible & Theology Core
Our Bible and Theology Core curriculum is designed to provide students with opportunities for spiritual growth, ministry, and biblical literacy. Delve into learning to analyze biblical texts, engaging in service, and practicing spiritual disciplines.
Declare a Second Major in Christian Studies
Students who complete each course in the Bible and Theology Core with a minimum grade of C-, may elect to declare a second major in Christian Studies. As a rule, the Christian Studies major cannot be declared as a stand-alone major.
Talk to your advisor about your intention to declare a second major.
Old Testament Literature
BBL 102Survey of the literature of the Old Testament in its historical setting, literary types, and main ideas. Attention is given to outstanding persons, events, and major teachings. |
3Credit Hours |
New Testament Literature
BBL 202Survey of the literature of the New Testament in its historical setting, literary types, and main ideas. Attention is given to outstanding persons and major events. |
3Credit Hours |
Bible Study Methods and Application
BIB 205An introduction to the principles and practice of inductive Bible study, with emphasis on the effective communication of biblical truth. This course will include assignments intended to develop skills in expository writing and biblical instruction. Christian Ministry requirements are also embedded in this course. |
3Credit Hours |
Biblical Interpretation
BIB 215An introduction to the principles and practice of biblical interpretation as well as the primary tools of biblical research. Intended primarily for students majoring in Biblical Studies, this course seeks to equip students with the knowledge and skills needed to correctly interpret and analyze various literary genres, as well as develop skills needed for accurate practical application and teaching. Christian Ministry requirements are also embedded in this course. |
3Credit Hours |
Upper Division Old Testament Bible Elective
BIB —Choose any Upper Division Old Testament Bible Elective. See the On-Campus Undergraduate Academic Catalog for details. |
3Credit Hours |
Upper Division New Testament Bible Elective
BIB —Choose any Upper Division New Testament Bible Elective. See the On-Campus Undergraduate Academic Catalog for details. |
3Credit Hours |
Christian Worldview
THE 161Investigates the key aspects of Christian Worldview: Creation, Fall, Redemption, and Reconciliation. The study of these topics will then be applied to cultural challenges facing Christians in postChristian world. |
3Credit Hours |
Christian Mission
THE 162Investigates the key aspects of Christian Mission: Spiritual Formation, Evangelism, and Global Mission. The study of these topics will then be applied to cultural challenges facing Christians sharing the gospel in cross-cultural contexts. Christian Ministry requirements are also embedded in this course. |
3Credit Hours |
Biblical Christian Thought
THE 213Emphasizes Scripture as the basis of Christian thought about God and surveys a range of Christian doctrine from the standpoint of systematic, historical and dogmatic theology. It also includes a survey of the progressive revelation of God’s plan in Scripture as foundational to a Christian worldview; provides a focused introduction to Pauline dispensational theology and its unique ecclesiological and eschatological interests. Christian Ministry requirements are also embedded in this course. |
3Credit Hours |
Theology of Spiritual Formation
THE 363Emphasizes the practical outworking of the Holy Spirit in the life of the believer. Special consideration will be given to how the Holy Spirit equips God’s people for service, a development of a plan for lifelong spiritual growth, and appreciation for the historic spiritual disciplines. Christian ministry requirements are also embedded in this course. Prerequisite: THE 213. |
3Credit Hours |
Upper Division Theology Elective
THE —Choose any Upper Division Theology Elective. See the On-Campus Undergraduate Academic Catalog for details. |
3Credit Hours |
Journalism Concentration
The journalism concentration aims to equip students with the interviewing, writing, and editing skills that will help them tell the stories of God at work in the world. With a concentration in journalism, students will have opportunities for hands-on experience and instruction from professors who have years of experience in the field of journalism.
Introduction to Journalism
COM 150Words matter. By exploring journalism’s past, present, and future, students will work with words to communicate ethically and purposefully from a Christian perspective. Students will learn about interviewing, news writing, and the Associate Press style guidelines to aid in locating, analyzing, and using information relevant to the journalistic purpose. Additional course fee required. |
3Credit Hours |
Creative Writing
ENG 301With an emphasis on individual expression, students will explore and compose works in several genres of writing, including fiction, nonfiction, drama, and poetry. |
3Credit Hours |
Journalism Practicum
COM 390By creating content, students will gain understanding, insight, and experience in journalism. The practicum allows for real-life experience to observe, learn, and contribute content, with the opportunity to be published. Students will be mentored through topic selection, researching the target audience, developing content, working with an editor, and revising. |
3Credit Hours |
Students will combine creative writing and journalism concepts to create compelling non-fiction stories for publishing across multiple platforms. Students will build interviewing, writing, editing, and storytelling skills, and deepen their understanding of ethical issues in media and mass communication. Prerequisite: Sophomore standing or consent of instructor. Additional course fee required. Credit HoursNarrative Journalism
COM 401
3
Marketing Concentration
Students adding a concentration in marketing to their degree will engage with course work on social media, advertising, market research. Students will engage with a biblical framework to determine and guide the identification and use of rapidly changing media and explore various engagement options to ensure cultural awareness in advancing a marketing strategy. Students will learn about marketing research and discuss key concepts, processes, and techniques, as well as their applications.
Social Media Marketing
MKT 265Uses a biblical framework to determine and guide the identification and use of this rapidly changes media. Students will develop engagement strategies using social media to advance the mission and vision of the organization by creating customer profiles in social media marketing. In addition to the identification of alternative social media platforms, this class will explore various engagement options to ensure cultural awareness in advancing a marketing strategy. Additional course fee required. |
3Credit Hours |
Information Technology for Marketers
MKT 310Explores how marketers use PC to enterprise-level computer systems to develop marketing plans to create sound marketing solutions in the eCommerce environment. Focus on the rapidly changing business climate will, from a biblical perspective, evaluate best practices that IT systems proved to the life cycle of the system application. The course will explore career and mission opportunities with various information systems. Additional course fee required. |
3Credit Hours |
Advertising and Promotions
MKT 315By focusing on using major marketing communication tools, students will explore advertising, direct marketing, the Internet, interactive media, sales promotion, public relations, personal selling, and social and consumer-driven media. After researching and evaluating a company’s marketing and promotional plan, a communication plan will be developed. Additional course fee required. |
3Credit Hours |
Principles of Marketing
MKT 330Covers the role of marketing research, analysis of marketing opportunities, selection of target markets, development of marketing mix variables, management of the marketing effort, and development of the market plan. The specific topics that will be covered include marketing planning, understanding customer’s decision making environment, measurement of market performance, product and branding decisions, advertising and promotions, pricing, and distribution. Additional course fee required. |
3Credit Hours |
Marketing Research
MKT 435Provides a comprehensive introduction to marketing research and discusses key concepts, processes, and techniques, as well as their applications. Besides an overview of marketing research, the course covers research design, addresses the use of marketing research as an aid to making marketing decisions; specifically, how the information used to make marketing decisions is gathered and analyzed. Additional course fee required. |
3Credit Hours |
Minors
A Minor is an approved set of courses in a specific discipline that may be used to supplement any bachelor degree Major. Minors are optional and are not required for graduation. No more than six credits in the Minor may duplicate coursework required for the student’s Major.
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