In an era where information is constantly shared, interpreted, and reshaped, the ability to communicate effectively has never been more important. The way people express ideas influences relationships, businesses, and communities. Studying communication equips individuals with the tools needed to navigate a world where messages are constantly being crafted and interpreted. Strong communicators can lead discussions, resolve misunderstandings, and create content that informs, persuades, or inspires.
Many people ask why a student would choose to study communication—why bother? What does a degree in communication ‘give’ you? What can you really do with a communication degree? Some view communication, like other humanities degrees, as a luxury that employment-minded students can ill afford. However, communication is an essential component of modern life. In a world that is increasingly globalized, where businesses, organizations, and individuals connect across digital platforms, effective communication is more valuable than ever.
Matthew L. Sanders and John G. McClellan’s Studying Communication: An Invitation to Purposeful Learning provides a compelling argument for why students should pursue communication studies with intentionality. This article explores the key themes of their book, answering essential questions for students considering a degree in communication and offering insights into what studying communication is like.
The Importance of Studying Communication
Communication is more than just talking or writing; it is the foundation of how individuals interact, build relationships, and share ideas. The ability to communicate well can determine success in nearly every aspect of life, from personal relationships to professional goals. Those who study communication prepare themselves for roles in journalism, marketing, public relations, corporate leadership, and even counseling.
A communication degree provides students with an understanding of how language, media, and interpersonal connections influence the world. It teaches individuals how to craft messages that connect with audiences.
When asked why you are studying communication, here’s an answer we heard from a student: I am learning to help people live and work together in a complicated world. I am developing the ability to understand and solve complex problems. I am learning how to develop communication competence.
What You Will Learn and Learning Outcomes in a Communication Program
A communication program includes courses that build skills for different types of professional interactions. Some of the fundamental courses you will encounter include:
Public Speaking—Learn how to structure speeches, engage audiences, and communicate ideas clearly in both formal and informal settings.
Small Group Communication—Gain insight into teamwork, collaboration, and leadership dynamics within small groups.
Intercultural Communication—Understand how cultural backgrounds shape the way people communicate and how to interact respectfully in diverse environments.
Organizational Communication—Examine how communication operates within businesses, nonprofits, and ministries to improve workplace efficiency and collaboration.
Persuasion—Study the principles of influence and how communication impacts decision-making.
Conflict Management—Learn methods for resolving disputes and facilitating productive conversations between individuals or groups.
Rhetorical Criticism—Analyze speeches, media, and public messages to understand their influence on audiences.
Communication Theory—Explore the research and models that explain how communication functions in different contexts.
Interpersonal Communication—Develop strategies for building strong personal and professional relationships.
Expanding Learning Outcomes
Graduates of a communication program develop skills that employers consistently seek. According to a LinkedIn survey, communication is rated as one of the most valuable skills for prospective employees, even more important than some industry-specific abilities. The National Association of Colleges and Employers found that strong communication skills, both verbal and written, are among the top ten qualities employers look for when hiring college graduates. Some key competencies include:
Effective Message Design—Craft clear, concise, and impactful messages tailored to specific audiences. Mastering message design ensures communication is intentional and results-driven.
Critical Thinking and Analysis—Assess messages for intent, effectiveness, and ethical considerations. This skill is essential in journalism, marketing, and leadership roles where evaluating the influence of messages can determine success.
Interpersonal and Group Communication—Build and maintain relationships, resolve conflicts, and navigate group dynamics. These skills are crucial in counseling, human resources, and managerial positions where fostering collaboration is key.
Digital and Media Literacy—Analyze media messages and produce content responsibly.
Public Speaking and Presentation—Deliver speeches, lead discussions, and present information persuasively. Engaging an audience with confidence is a valuable skill in education, politics, sales, and ministry.
Cultural Awareness and Adaptability—Engage with diverse audiences and understand different communication styles. In today’s global workforce, those who can successfully navigate cross-cultural communication are at a significant advantage.
Understanding Communication as a Skill and as a Lens
Communication is both a skill that can be developed and a lens through which individuals interpret the world. As a skill, it includes verbal and written proficiency, active listening, the ability to engage in meaningful conversations, and the capacity to persuade others ethically. It helps individuals express themselves effectively in professional settings, navigate workplace interactions, and adapt their communication style to different audiences.
As a lens, communication is a framework that allows individuals to interpret their surroundings, understand human interactions, and analyze societal messages. Media professionals examine how different narratives shape public perception. Business leaders assess how their messaging influences corporate culture. Educators use communication to engage students effectively. Every person interacts with the world through the lens of communication, influencing how they respond to challenges, conflicts, and opportunities.
Applying Communication Skills in Internships and Jobs
Employers seek candidates who can adapt to different situations, craft meaningful messages, and lead conversations that drive action.
A study by the Manpower Group found that seven essential communication skills, including collaboration, leadership, and problem-solving, are not only the most valued but also the hardest to find in job candidates. Additionally, research has shown that strong communication skills contribute to better personal relationships, physical health, and longevity. Developing communication competence is not just beneficial for career advancement but also for building meaningful friendships and strengthening family bonds.
Many communication students find internships and jobs in industries such as:
Marketing and Advertising – Crafting campaigns, managing social media, and analyzing audience engagement.
Journalism and Media – Writing articles, producing content, and reporting news.
Public Relations – Managing an organization’s image, responding to crises, and engaging with the public.
Corporate Communication – Assisting with internal messaging, employee relations, and company branding.
Ministry and Nonprofits – Communicating with church communities, fundraising, and public outreach.
According to the most recent data from U.S. Bureau of Labor Statistics, the median annual wage for media and communication occupations in 2023 was $66,320, higher than the median annual wage for all occupations. Additionally, employment in media communication occupations is projected to grow 6% over the next six years. This means that graduates with strong communication skills will continue to be in demand across various industries.
Learn, Grow, and Serve in Grace Christian University’s Communication Program
At Grace Christian University, students in the communication program are not only gaining academic knowledge but also developing their ability to serve as courageous ambassadors for Christ in the world. Every student will Learn, Grow, and Serve, building a strong foundation in faith and communication that equips them for professional success and a lifetime of ministry.
Learn – Every class at Grace is infused with biblical truth, shaping students into courageous and bible-centered communicators. From media literacy to public speaking, digital communication to persuasion, students build a solid foundation that equips them for their careers all while keeping their faith at the core.
Grow – Learning goes far beyond the classroom. Through mentorship from professors and staff, hands-on internships, student-led projects, and research opportunities, you’ll gain real-world experience and develop the critical thinking and problem-solving skills needed to lead in any setting. And because communication is about connection, you will find transformational relationships and grow in their personal faith journey at Grace.
Serve – The ultimate goal? Making an eternal impact for Christ. You will graduate ready to use your communication skills to serve others and share Christ’s love in every conversation and interaction.
The Impact of Communication Studies
Communication studies shape individuals into articulate, thoughtful, and ethical communicators who are equipped to serve in any professional setting. By studying communication, students gain a deeper understanding of how messages shape society and learn to construct messages that promote understanding, respect, and collaboration. This degree prepares graduates to help people work together, navigate difficult conversations, and advocate for those who need a voice.
Grace Christian University provides a Bible-centered education that prepares students to make an eternal impact. Those who dedicate themselves to communication studies will refine their ability to express ideas, interpret messages, and contribute positively to their communities.
For anyone considering a major in communication, the skills gained in this field set individuals apart. Communication professionals lead discussions, connect diverse perspectives, and shape the way the world understands itself. The ability to communicate effectively is a powerful tool that remains relevant across all careers and life experiences.
