Have you ever listened to a game-winning play on the radio or watched a behind-the-scenes sports documentary and thought, “I want to be part of that world”? Sports communication is where the thrill of athletics meets the strategy of media, marketing, and leadership. From sideline reporting and social media strategy to managing entire sports facilities or representing athletes off the field, careers in this field are as varied as the sports they support. And they all start with a solid education.
What is Sports Communication?
Sports communication is more than just commentary, it’s a multi-layered field that blends journalism, public relations, digital content creation, and business. According to Indeed, students in this major gain experience in areas like broadcast journalism, video production, sports entertainment, and management. The field also touches marketing, crisis management, event coordination, and athlete representation.
These disciplines prepare students to support teams and players by enhancing their brand, connecting with fans, solving public image challenges, and building strong media relationships. As JobsInSports.com highlights, the work is dynamic and in demand across every level of the sports industry.
18 Sports Communication & Management Careers
Blogger
Salary: $37,062/year
Sports bloggers create content that covers team news, game highlights, and industry trends. Successful bloggers are curious, opinionated, and passionate about storytelling. They need strong writing skills, knowledge of SEO, and the ability to connect with audiences online. Bloggers often work independently and need to be self-motivated, disciplined, and familiar with digital publishing platforms.
Sports Writer
Salary: $42,691/year
Sports writers report, analyze, and comment on athletic events. A solid grasp of AP style, deadline writing, and interview techniques is key. This role suits individuals who are detail-oriented, great with research, and thrive in fast-paced environments. It helps to have a deep knowledge of specific sports or leagues, and strong relationships with players, coaches, and media teams.
Sports Editor
Salary: $38,160/year
Editors ensure accuracy, clarity, and consistency in sports-related content. They must have an eye for detail, a solid grasp of grammar, and the ability to coach writers. Strong leadership and communication skills are crucial, especially for those leading editorial teams or collaborating with freelancers. The best editors are well-read, analytical, and able to adapt quickly.
Social Media Specialist
Salary: $53,255/year
Social media specialists craft and manage digital campaigns across platforms. They must understand content strategy, analytics, audience engagement, and platform trends. This role is ideal for creative communicators who enjoy writing, designing, and responding to audiences in real time. Knowledge of video editing and graphic design is a plus.
Event Planner
Salary: $52,407/year
Sports event planners organize and manage logistics for games, tournaments, and fan events. Attention to detail, organizational skills, and calm under pressure are must-haves. Successful planners enjoy coordinating moving parts, from facility setup to working with vendors and security teams. Communication and budgeting skills are equally important.
Audiovisual Technician
Salary: $67,282/year
AV technicians set up, test, and manage audio-visual equipment for games, interviews, and live broadcasts. They must understand signal flow, lighting, and camera operation. This job suits tech-savvy, hands-on individuals who are comfortable troubleshooting in high-pressure situations. Flexibility with scheduling is often required.
Graphic Designer
Salary: $50,656/year
Graphic designers in sports create visuals that enhance branding and fan engagement. Skills in Adobe Creative Suite, typography, and digital illustration are essential. Strong visual storytelling and time management abilities are helpful. This role fits creative individuals who can think visually and meet fast-paced production timelines.
Broadcaster
Salary: $59,245/year
Broadcasters provide live commentary, pre-game shows, and post-game analysis. Clear speaking ability, poise under pressure, and deep sports knowledge are key. They must research thoroughly, stay informed, and build a strong on-air presence. This role fits confident communicators who enjoy storytelling and thrive in live media environments.
Advertising Manager
Salary: $63,257/year
Advertising managers oversee campaigns to promote teams, events, and merchandise. Strategic thinking, budgeting, and media planning are essential. They coordinate creative teams and use analytics to refine messaging. Ideal candidates are persuasive, organized, and comfortable leading cross-functional teams.
Producer/Director
Salary: $62,615/year
Producers and directors create sports content for TV, streaming, and in-stadium screens. They manage crews, scripts, budgets, and editing workflows. Strong leadership, storytelling, and project management skills are required. This job suits creatives who enjoy collaboration and thrive in deadline-driven environments.
Public Relations Manager
Salary: $62,530/year
PR managers control messaging and media relationships for teams and athletes. Crisis communication, writing, and media training are essential skills. Ideal candidates are polished communicators who can stay composed under pressure and respond quickly to emerging issues.
Brand Manager
Salary: $71,835/year
Brand managers build and maintain the image of teams or individuals. They design campaigns, manage partnerships, and align messaging across platforms. Strong branding, market research, and creative strategy experience are crucial. Ideal candidates are brand-savvy, detail-oriented, and strong collaborators.
Sports Statistician
Salary: $86,547/year
Statisticians collect, analyze, and interpret game data. Skills in data analysis, statistics, and Excel (or coding languages like R or Python) are useful. Detail-oriented thinkers who love numbers and trends will thrive in this role. It’s essential for helping teams make performance-based decisions.
Internal Communication Specialist
Salary: $83,219/year
Internal communication specialists write and manage messages for employees and stakeholders. Skills in writing, editing, and strategic communication are needed. This position fits communicators who enjoy connecting teams, simplifying complex information, and maintaining a positive workplace culture.
UX Designer
Salary: $99,082/year
UX designers create intuitive digital experiences for fans, staff, or players. Design thinking, wireframing, and usability testing are core skills. This job suits analytical creatives who enjoy solving problems and improving user satisfaction.
Sports Agent
Salary: $57,252/year
Agents represent athletes in contract negotiations and brand partnerships. Skills in negotiation, relationship-building, and sports law are key. Confident, ethical professionals who enjoy advocating for others will do well here.
Videographer
Salary: $49,922/year
Videographers shoot, edit, and produce content for digital and TV audiences. They need camera operation skills, editing software knowledge, and a creative eye. This role suits detail-oriented individuals with a passion for storytelling through visuals.
Sports Promoter
Salary: $55,788/year
Promoters increase event visibility and ticket sales. Skills in marketing, sponsorship development, and public speaking are helpful. This role fits outgoing, persuasive individuals who enjoy engaging communities and building excitement.
Each of these careers draws from a foundation in media literacy, sports knowledge, and leadership—skills that can be gained through intentional education.
How Grace Christian University Prepares You for a Career in Sports Communication
At Grace Christian University, the Bachelor of Science in Sports Communication & Management is built for those who want to make an impact on and off the field. Unlike generalized communication programs, Grace combines leadership development, biblical truth, and real-world practice.
Biblical Perspective + Industry Training
Students learn to navigate the sports world with purpose and character. Courses like Foundations of Communication, Sports Regulation and Governance, and Public Relations build ethical leadership into every learning experience.
Hands-On Experience
Grace’s Practicum in Sports Event and Facility Management and Communication Internship II offer opportunities to work with professionals on real events. Students don’t just study communication, they practice it in the gym, in chapel, and during campus events.
Faculty Who Walk the Talk
From Athletic Director Cory Jamieson to Dr. Pam Sherstad, PhD Dean, School of Arts & Sciences; Professor of Communication, students are mentored by leaders with deep experience in the sports world. The faculty integrate faith into teaching while preparing students for high-level roles.
Transparent Tuition and Supportive Transfers
Grace Christian University is committed to making Christ-centered education both accessible and affordable. That’s why we’ve adopted a transparent tuition model that eliminates hidden fees and ensures students and families clearly understand the cost of their education from the start. For new students starting in Fall 2025, this means no confusing discount structures, just a straightforward block tuition rate of $9,750 per semester for 12–15 credit hours.
This clarity reflects Grace’s deeper commitment to integrity, stewardship, and student success. Additionally, transfer students can bring in up to 18 credits toward their Bible and Theology core, helping them finish their degree faster and with less debt. The university also provides financial aid options, including scholarships made possible by generous donors who believe in Grace’s mission to prepare students for lives of purpose and service.
Career Ready
As the Sports-Management-Degrees.com article points out, “The vast world of sport communications is all about handling the various types of communications, internal and external, of sports teams and other sporting organizations.” Grace’s degree aligns directly with this mission.
Students step into their calling, equipped to serve, lead, and represent Christ in one of the most influential industries in the world.
